In this case, the keyword “clickup” drives 13.64% of traffic to ClickUp’s site. Next, select “Questions” in the top left corner of the screen to see related questions to get some more specific content ideas. Semrush’s Backlink Analytics tool allows you to study your backlink profile to set a benchmark. According to Google’s guidelines, the best practices for AI overview are similar to the SEO best practices we know.
Chapter 2:How to Find High-Quality Links
Since Google has over 200 ranking factors, it’s hard to create an SEO strategy that works equally well for every site and every niche. After all, it’s not just a series of boxes to check off but a strategic and long-term investment that requires patience, continual learning, and adaptability. Off-page SEO is another top strategy for SEO you can use to improve your keyword rankings and traffic.
Marketing with HubSpot
- In addition to your primary target keywords, consider including relevant secondary keywords.
- You may find you have decent and highly targeted traffic that converts.
- Use this information to understand what kind of content gets links, so you can pitch relevant resources.
- It also helps you find long-tail keywords (phrases with 4 or more words) to include in your cluster for the page.
Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. I spoke with Olga Zhukova, a freelance SEO specialist BHS Links at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it.
With dedicated web hosting, your website is hosted on a dedicated server that isn’t shared with other websites. If you update the page, the date you initially included in the URL will no longer be relevant. Because the featured snippet is the first thing a user sees on the search results page, this type of result tends to get a lot of clicks.
That won’t win you rankings or readers because you can’t please everyone with a single piece of content optimized for a broad term. You can also use Google Search Console, a free tool that provides insights on organic performance and technical elements of your site. Search engine optimization (SEO) is a set of practices to improve your website’s visibility on search engines like Google. An SEO strategy is a plan that involves various techniques to optimize a website so it ranks higher on search engine results pages (SERPs) and attracts more organic (non-paid) web traffic. Use keyword research tools like Google Search Console or Ahrefs to identify a list of keywords with high search volume and low competition.
Keyword Gap will automatically sort the results to prioritize the keywords where your site has the highest traffic opportunity if you were to overtake your top-ranking competitor. Local SEO is one of the essential components of SEO for reaching valuable local leads. By claiming your Google Business Profile and optimizing it, you’ll have a better SEO marketing strategy and reach more interested leads for your business. If you optimize for local SEO, you’ll help your business reach local leads looking for your company. These are just a few ways you can optimize to reach people who search verbally.
Optimize for featured snippets by providing clear, concise answers to commonly asked questions related to your topic, and format your content with structured data when appropriate. Search Google using your target keyword and scroll down to the “People also ask” section and to the “Related Searches”. Knowing where you stand compared to your competitors will help you set realistic SEO goals.
No comment yet, add your voice below!